Script
Shape the message, the story, and the words that carry it.
The Vertical
From first impression.
To everyday life.
A story that brings people in. Platforms that keep things moving. Advertising, film, and digital experiences for a property brand with bigger ambitions.
Campaign & creativeFilm productionDigital products
A place.And everything around it.
Grand Vertical / A closer look- The client
- The Vertical
- The engagement
- Advertising → Film → Digital platforms
- The collaboration
- 2024–2026
The bigger picture
A property brand.
A whole world of work.
The experience starts long before someone walks through the door. It begins with a story, continues through the team behind it, and becomes part of everyday life.
Our work with The Vertical connects those moments: advertising and campaign creative, a film made from script to final delivery, a marketing and executive HQ, and a Care Hub for residents and property teams.
01 / Advertising & film
A future worth
telling a story about.
For The Vertical’s fractional investment campaign, the film puts family and the future at the heart of the message. We took it all the way from the script to the finished film.
Jahan Kal MehfoozCampaign film · 2:27 · Produced by NettaWorks
Watch on YouTube The complete production
One team.
Every part of the picture.
Advertising and creatives were part of the wider engagement. For this film, our work covered the entire production, from the first words on the page to the final finish.
Direction
Turn the script into a visual story, with a clear point of view.
Production
Bring the story to life through the full production.
Post-production
Build the final narrative in the edit and bring the elements together.
Finish
Take the film through its final polish and delivery.
02 / Marketing & executive HQ
The work behind
the campaign.
Plans, channels, tasks, approvals, and reporting in one workspace. A place for the team to do the work, and for leadership to understand what needs attention.
Marketing overview
Plan approved ✓A clear plan. A shared view.
Channel contributionShare of target
Digital45%
Inbound30%
Activations25%
A plan with an owner
Ready to move.
Brand submits the plan.
The CMO gives the go-ahead.
Brand managerSubmitted
CMOApproved ✓
One version. A visible decision.From brief to sign-off
Live team updatesThe work keeps moving.
QueuedTHE VERTICAL
Campaign brief
Brand
Assigned↗
In progressTHE VERTICAL
Podium artwork
Design
Assigned↗
SubmittedTHE VERTICAL
Film cut for review
Production
Assigned↗
ApprovedTHE VERTICAL
Channel plan
CMO
Assigned↗
Everything has a next step.
Comments, approvals, and nudges arrive in the team’s live inbox.
Executive office
Illustrative digestSee what needs you.
Today’s readoutA clearer picture
A clearer picture
of the work.
- PriorityReview the submitted campaign artwork.
- BlockerA design task is waiting on sign-off.
- Next actionConfirm the next round of channel plans.
Grounded in
the team’s work.
Tasks. Signals. Known gaps.
A bounded view of what’s happening.
Start with the destination
A target becomes
a plan of action.
The planning model works backwards from the square-footage target to the deals, meetings, and leads needed to support it. Channel plans and actuals stay in the same view.
- 01Target sqft→
- 02Deals→
- 03Meetings done→
- 04Meetings scheduled→
- 05Qualified leads→
- 06Leads
Clear ownership.
Brand plans. Sales Ops records actuals. The CMO approves. Responsibilities are part of the workflow.
A visible next step.
Tasks move through defined states, with comments, approvals, and team inboxes keeping work connected.
Useful intelligence.
An AI desk turns the team’s tasks and signals into priorities, blockers, and next actions—with known gaps made clear.
03 / The resident Care Hub
The building,
answering back.
A leaking tap. A building update. A question for management. The Care Hub gives residents a clear place to start, and property teams a shared record to act on.
Service requests / Step 1 of 5
What needs attention?
A clear starting point for every kind of request.
01↗
Plumbing & water
Leaks, clogs, water pressure
02↗
Electrical & lighting
Outlets, switches, fixtures
03↗
Heating & cooling
Temperature and ventilation
04↗
General maintenance
Doors, windows, furniture
05↗
Security & access
Locks, keys, access cards
06↗
Something else
Help with another issue
Your service requests
A request you can follow.
#TKT-001234 · PlumbingSample ticket
Kitchen sink faucet leaking
Unit 4B · Kitchen
- Request submittedComplete
- Assigned to technicianComplete
- Technician en routeCurrent status
The resident and operations team follow the same record.
Building communications
The updates that matter.
Notices, service updates, and messages in one place.
Less uncertainty.
More visibility.
A guided request flow and clear ticket states take residents from describing the issue to following the response.
A connected
building community.
Announcements, priority notices, and an inbox bring building communications into the same experience.
The right help.
Within reach.
FAQs, documents, feedback, and a contact directory make the next step easier to find.
The thinking inside the build
Details that make
the difference.
Useful products are shaped by the decisions beneath the surface. A few of ours.
Make responsibility part of the workflow.
Brand · Sales Ops · CMO
Brand managers enter plans, Sales Ops records actuals, and the CMO approves. Role permissions and workflow checks keep those responsibilities explicit, with an audit trail for changes to actuals.
Keep the plan beside what actually happened.
Targets · Actuals · Channel reporting
Channel reports and monthly snapshots compare targets with actuals. Planning works backwards from the square-footage target, through deals and meetings to the qualified leads needed to support it.
Give the executive office a useful readout.
Intelligence Desk
Scheduled summaries and on-demand questions use a bounded set of the team's own tasks and signals. The desk surfaces blockers, priorities, risks, and next actions, and acknowledges missing information.
Give residents and operations the same answer.
One request · Two views
A resident's request and the operations team's ticket are views of the same record. Visible states carry the request from submission through assignment and the technician's arrival, so both sides can follow the work.
The full picture
Make the promise.
Build what carries it forward.
Campaign thinking. Film craft. Digital products.
One connected engagement with The Vertical.
